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Dove Establishes Online Resource To Protect Girls’ Self-Esteem in Wake of #SephoraKids

New "Gen A Anti-Aging Talk" on TikTok aims to highlight the absurdity and help parents talk to young people about anti-aging and beauty anxiety.

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By: Lianna Albrizio

Associate Editor

In the wake of #SephoraKids, young girls are being exposed to adult skincare content, and it's creating societal pressure for them to adopt unnecessary anti-aging skincare regimens long before they hit the appropriate age.   According to Dove, the trend toward adult-targeted anti-aging skincare breeds premature appearance anxiety in young girls, which can negatively impact their self-esteem—now and in the future. Per experts, nearly 1 in 2 young girls (ages 10-17) expect to worry mo...

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